Most of marketing campaign fails because they are done without planning. At this point it is essential to make a proper plan and activities to implement it this is called strategy when it is done for the digital marketing campaigns it is called digital marketing strategy.
Goal of digital marketing strategy is to lead you from chaotic marketing to successful marketing.
Why it is necessary to build the digital marketing strategy ?
- For optimum utilization of resource : Optimization of time , money and human resource.
- For setting the clear goal : In order to lead our campaign towards success.
- For Setting KPI’s : In order to measure weather our marketing effort is successful or failure.
How to build the digital marketing strategy ?
While building the digital marketing strategy we need to focus on 3 aspects about our customer.
Who they are ?
It is the aspects that defines your potential customer which provide the exact path for the marketer for reaching out to them.
What they say ?
It is the aspect that defines their nature which helps marketer to understand them.
What they actually buy ?
It is the aspect that defines what make them actually buy and what they are buying.
These 3 aspects helps you on planning and proper execution of the marketing campaign. Let me tell you why. Whenever we are running the marketing campaign we follow this simple marketing principle.
- Target
- Engage
- Convert
Right ? Either it is meta ads, google ads or even a organic content we set the targeting, try to engage with them and then lead them towards conversion.
Now let see what leads towards chaotic marketing ?
- Improper Targeting
- That don’t connect with audience
- Which don’t have a clear messaging, timing & Value.
So approach simple is not to do chaotic marketing. Successful campaign always have clarity on target, engage and convert aspect which is determined by following framework.
Digital Marketing Framework
Step 1 : Figure out what determines who they are aspect of your potential customer. This aspect is necessary to reach out to the right people who actually need our service and ready to buy it.
- Demographics : Their characteristics
- Geographics : Their Location
- Psychographics : Their mindset
Step 2 : Figure out what determines what they say aspect of your potential customer. This aspect is necessary to make a engaging and higley personalized ad copy and creative making them feel connected.
- Love : What they love to say & hear about
- Hate : What they hate to say & hear about
Step 3 : Figure out what they actually buy aspect of your potential customer. It is necessary to make them motivated enough for leading towards conversion.
- When they are buying ?
- Where they are buying ?
- Why they are buying ?
This is how we create a proper digital marketing strategy and best part of it is universal like a principle of gravity it is applicable in any kind of marketing campaign.
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